Ten Principles of Good Design

Name: Ten Principles of Good Design
Author: Cees W. de Jong

Cees W. de Jong / 2017

A visual exploration of Rams' famous ten principles through photography of his iconic products. Clinical white space with warm orange details echoes the Braun design language that shaped modern minimalism.

industrial-designmodernismphilosophy

Extracted Palette Palettes are free. Exports aren't.

#FFFFFF background RGB 255 255 255

#2B2B2B ink RGB 43 43 43

#FF5722 accent RGB 255 87 34

#9E9E9E support RGB 158 158 158

#EEEEEE neutral RGB 238 238 238

Processed in 0ms

CSS Variables

:root {
  --palette-background: #FFFFFF;
  --palette-ink: #2B2B2B;
  --palette-accent: #FF5722;
  --palette-support: #9E9E9E;
  --palette-neutral: #EEEEEE;
}

Tailwind Config

{
  "palette-background": "#FFFFFF",
  "palette-ink": "#2B2B2B",
  "palette-accent": "#FF5722",
  "palette-support": "#9E9E9E",
  "palette-neutral": "#EEEEEE"
}

Pro Exports Pro

Unlock for £4/month

AI-ready Export this palette as COLORS.md for Claude, Cursor, and Windsurf.

Warm Monochrome Ramp

PAPER 100

WARM 200

WARM 300

WARM 400

WARM 500

WARM 600

INK 900

Your turn. Extract your own.