Loyalty

Name: Loyalty
Brand: Behr

BIC-52 / Behr

#375C86

A deep, rich blue with composed depth. Evokes sky, sea, and serenity across virtually any room.

Spec Sheet

Hex#375C86

RGB55, 92, 134

HSL212°, 42%, 37%

On White 6.91:1 AA

On Black 3.04:1 AA Large

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #E8EAED
Text: #111B27
Accent: #375C86
Support: #A0896E
Neutral: #BCBBC9

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Loyalty Palettes are free. Exports aren't.

#E8EAED background RGB 232 234 237

#111B27 ink RGB 17 27 39

#375C86 accent RGB 55 92 134

#A0896E support RGB 160 137 110

#BCBBC9 neutral RGB 188 187 201

Processed in 0ms

CSS Variables

:root {
  --palette-background: #E8EAED;
  --palette-ink: #111B27;
  --palette-accent: #375C86;
  --palette-support: #A0896E;
  --palette-neutral: #BCBBC9;
}

Tailwind Config

{
  "palette-background": "#E8EAED",
  "palette-ink": "#111B27",
  "palette-accent": "#375C86",
  "palette-support": "#A0896E",
  "palette-neutral": "#BCBBC9"
}

Pro Exports Pro

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Build a design system around Loyalty.