New Penny

Name: New Penny
Brand: Behr

S-H-210 / Behr

#9D3123

A deep, rich red that brings warmth and energy. Creates focal points in dining rooms, front doors, and accent walls.

Spec Sheet

Hex#9D3123

RGB157, 49, 35

HSL7°, 64%, 38%

On White 7.25:1 AAA

On Black 2.9:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #F0EBEA
Text: #2D1D1B
Accent: #9D3123
Support: #59A2AB
Neutral: #CFC5B4

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from New Penny Palettes are free. Exports aren't.

#F0EBEA background RGB 240 235 234

#2D1D1B ink RGB 45 29 27

#9D3123 accent RGB 157 49 35

#59A2AB support RGB 89 162 171

#CFC5B4 neutral RGB 207 197 180

Processed in 0ms

CSS Variables

:root {
  --palette-background: #F0EBEA;
  --palette-ink: #2D1D1B;
  --palette-accent: #9D3123;
  --palette-support: #59A2AB;
  --palette-neutral: #CFC5B4;
}

Tailwind Config

{
  "palette-background": "#F0EBEA",
  "palette-ink": "#2D1D1B",
  "palette-accent": "#9D3123",
  "palette-support": "#59A2AB",
  "palette-neutral": "#CFC5B4"
}

Pro Exports Pro

Unlock for £4/month

Build a design system around New Penny.