Plum Jam

Name: Plum Jam
Brand: Behr

690B-7 / Behr

#612675

A dark, rich purple with creative presence. Adds sophistication and personality to feature walls and private spaces.

Spec Sheet

Hex#612675

RGB97, 38, 117

HSL285°, 51%, 30%

On White 10.28:1 AAA

On Black 2.04:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #E9E6EB
Text: #2F1D35
Accent: #612675
Support: #789D6C
Neutral: #D3CAD1

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Plum Jam Palettes are free. Exports aren't.

#E9E6EB background RGB 233 230 235

#2F1D35 ink RGB 47 29 53

#612675 accent RGB 97 38 117

#789D6C support RGB 120 157 108

#D3CAD1 neutral RGB 211 202 209

Processed in 0ms

CSS Variables

:root {
  --palette-background: #E9E6EB;
  --palette-ink: #2F1D35;
  --palette-accent: #612675;
  --palette-support: #789D6C;
  --palette-neutral: #D3CAD1;
}

Tailwind Config

{
  "palette-background": "#E9E6EB",
  "palette-ink": "#2F1D35",
  "palette-accent": "#612675",
  "palette-support": "#789D6C",
  "palette-neutral": "#D3CAD1"
}

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