Pure Earth

Name: Pure Earth
Brand: Behr

PPU7-5 / Behr

#A79481

A subtle, earthy neutral with quiet sophistication. Creates cohesion in layered, texture-rich interiors.

Spec Sheet

Hex#A79481

RGB167, 148, 129

HSL30°, 18%, 58%

On White 2.92:1 Fail

On Black 7.2:1 AAA

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #F2F0EE
Text: #3B2B1C
Accent: #A79481
Support: #608FBE
Neutral: #C3C3AC

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Pure Earth Palettes are free. Exports aren't.

#F2F0EE background RGB 242 240 238

#3B2B1C ink RGB 59 43 28

#A79481 accent RGB 167 148 129

#608FBE support RGB 96 143 190

#C3C3AC neutral RGB 195 195 172

Processed in 0ms

CSS Variables

:root {
  --palette-background: #F2F0EE;
  --palette-ink: #3B2B1C;
  --palette-accent: #A79481;
  --palette-support: #608FBE;
  --palette-neutral: #C3C3AC;
}

Tailwind Config

{
  "palette-background": "#F2F0EE",
  "palette-ink": "#3B2B1C",
  "palette-accent": "#A79481",
  "palette-support": "#608FBE",
  "palette-neutral": "#C3C3AC"
}

Pro Exports Pro

Unlock for £4/month

Build a design system around Pure Earth.