Vintage Plum

Name: Vintage Plum
Brand: Behr

BIC-35 / Behr

#744F7B

A deep, muted purple with creative presence. Adds sophistication and personality to feature walls and private spaces.

Spec Sheet

Hex#744F7B

RGB116, 79, 123

HSL290°, 22%, 40%

On White 6.67:1 AA

On Black 3.15:1 AA Large

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #EFEAF1
Text: #311D35
Accent: #744F7B
Support: #6BB75C
Neutral: #D0B3C7

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Vintage Plum Palettes are free. Exports aren't.

#EFEAF1 background RGB 239 234 241

#311D35 ink RGB 49 29 53

#744F7B accent RGB 116 79 123

#6BB75C support RGB 107 183 92

#D0B3C7 neutral RGB 208 179 199

Processed in 0ms

CSS Variables

:root {
  --palette-background: #EFEAF1;
  --palette-ink: #311D35;
  --palette-accent: #744F7B;
  --palette-support: #6BB75C;
  --palette-neutral: #D0B3C7;
}

Tailwind Config

{
  "palette-background": "#EFEAF1",
  "palette-ink": "#311D35",
  "palette-accent": "#744F7B",
  "palette-support": "#6BB75C",
  "palette-neutral": "#D0B3C7"
}

Pro Exports Pro

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Build a design system around Vintage Plum.