Winning Red

Name: Winning Red
Brand: Behr

BIC-34 / Behr

#7B2543

A rich red with emotional weight. Draws the eye and adds passion to feature walls and architectural details.

Spec Sheet

Hex#7B2543

RGB123, 37, 67

HSL339°, 54%, 31%

On White 9.6:1 AAA

On Black 2.19:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #EDE9EA
Text: #301720
Accent: #7B2543
Support: #66A38E
Neutral: #D6CECD

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Winning Red Palettes are free. Exports aren't.

#EDE9EA background RGB 237 233 234

#301720 ink RGB 48 23 32

#7B2543 accent RGB 123 37 67

#66A38E support RGB 102 163 142

#D6CECD neutral RGB 214 206 205

Processed in 0ms

CSS Variables

:root {
  --palette-background: #EDE9EA;
  --palette-ink: #301720;
  --palette-accent: #7B2543;
  --palette-support: #66A38E;
  --palette-neutral: #D6CECD;
}

Tailwind Config

{
  "palette-background": "#EDE9EA",
  "palette-ink": "#301720",
  "palette-accent": "#7B2543",
  "palette-support": "#66A38E",
  "palette-neutral": "#D6CECD"
}

Pro Exports Pro

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Build a design system around Winning Red.