Winning Red

BIC-34 / Behr
#7B2543

A rich red with emotional weight. Draws the eye and adds passion to feature walls and architectural details.

Spec Sheet

Hex#7B2543
RGB123, 37, 67
HSL339°, 54%, 31%
On White 9.6:1 AAA
On Black 2.19:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool
Use these colors for all components:

Background: #EDE9EA
Text: #301720
Accent: #7B2543
Support: #66A38E
Neutral: #D6CECD

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text
Learn more about AI Palette

Design System from Winning Red Palettes are free. Exports aren't.

#EDE9EA background RGB 237 233 234
#301720 ink RGB 48 23 32
#7B2543 accent RGB 123 37 67
#66A38E support RGB 102 163 142
#D6CECD neutral RGB 214 206 205
Processed in 0ms

CSS Variables

:root {
  --palette-background: #EDE9EA;
  --palette-ink: #301720;
  --palette-accent: #7B2543;
  --palette-support: #66A38E;
  --palette-neutral: #D6CECD;
}

Tailwind Config

{
  "palette-background": "#EDE9EA",
  "palette-ink": "#301720",
  "palette-accent": "#7B2543",
  "palette-support": "#66A38E",
  "palette-neutral": "#D6CECD"
}

Pro Exports Pro

Color Blindness Simulation

#373A44
Protanopia
#4E4B41
Deuteranopia
#861931
Tritanopia

Build a design system around Winning Red.