Urban Obsession

Name: Urban Obsession
Brand: Dulux

70BB 14/202 / Dulux

#323E66

A deep, inky blue-purple with urban sophistication. Creates moody, contemporary spaces in modern apartments.

Spec Sheet

Hex#323E66

RGB50, 62, 102

HSL226°, 34%, 30%

On White 10.41:1 AAA

On Black 2.02:1 Fail

For AI Tools

Copy this snippet and paste it into any AI tool

Use these colors for all components:

Background: #E5E7EB
Text: #161C31
Accent: #323E66
Support: #9C8B54
Neutral: #BAB4CB

Rules:
- Use Background for surfaces and canvas
- Use Ink for body text and icons
- Never use Accent as body text — contrast is too low
- Maintain 4.5:1 minimum contrast for normal text

Learn more about AI Palette

Design System from Urban Obsession Palettes are free. Exports aren't.

#E5E7EB background RGB 229 231 235

#161C31 ink RGB 22 28 49

#323E66 accent RGB 50 62 102

#9C8B54 support RGB 156 139 84

#BAB4CB neutral RGB 186 180 203

Processed in 0ms

CSS Variables

:root {
  --palette-background: #E5E7EB;
  --palette-ink: #161C31;
  --palette-accent: #323E66;
  --palette-support: #9C8B54;
  --palette-neutral: #BAB4CB;
}

Tailwind Config

{
  "palette-background": "#E5E7EB",
  "palette-ink": "#161C31",
  "palette-accent": "#323E66",
  "palette-support": "#9C8B54",
  "palette-neutral": "#BAB4CB"
}

Pro Exports Pro

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Build a design system around Urban Obsession.