Color palettes for landing pages
Conversion-driven palettes. CTA contrast checked automatically.
The wrong palette kills conversion before anyone reads a word
Landing pages live or die on visual impact. Visitors decide in seconds whether to stay or bounce. Color is the first thing they register. Before the headline. Before the value prop. Before the social proof.
A muddy palette says amateur. A jarring palette says untrustworthy. The right palette says "this is for you" without saying anything at all.
Every color earns its place
Accent
CTA buttons. High contrast, impossible to miss. The thing you want clicked.
Background
Clean surface. Doesn't compete with content. Lets the message breathe.
Text
Clear, readable body text. High contrast on background. No strain.
Support
Trust signals, testimonials, secondary CTAs. Important but not primary.
Your CTA must pop
The single most important color decision on a landing page: accent on background. If your CTA button doesn't contrast sharply against its surroundings, it disappears. Visitors scroll past. Conversion drops.
Paletter checks accent-on-background contrast automatically. If it doesn't pass WCAG AA, it won't pass the scroll test either. You see the ratio before you ship.
Warm, cool, or neutral. Choose with intent.
Warm
Energy and urgency. SaaS launches, ecommerce, limited offers. Reds, oranges, warm yellows.
Cool
Trust and calm. Finance, health, enterprise. Blues, greens, muted teals.
Neutral
Premium and editorial. Luxury, fashion, portfolios. Grays, blacks, restrained accents.
Generate a landing page palette
Role-mapped colors. CTA contrast checked. Ready to convert.
Generate a landing page palette