Benjamin Moore

The specification standard for American architecture and interior design. Benjamin Moore’s palette of over 3,500 colours is the default reference for US designers, architects, and contractors — when a spec sheet calls out a paint colour, it almost always carries a Benjamin Moore code. Their colour system spans from the Historical Collection’s heritage tones to the contemporary Color Preview and Affinity ranges, each formulated with proprietary Gennex colorant technology that produces consistent, repeatable results across sheens and substrates. That ubiquity makes their hex equivalents the most converted paint values on the internet: every digital designer working from a physical swatch eventually needs the screen translation.

Paletter is not affiliated with Benjamin Moore. Color values are approximate digital representations.